Growth partner connecting global fans and brands

We turn influencer trust into
scalable business growth

ESTAR brings together the global influence of skincare creator Tati and an execution-driven operating team. We help brands grow through content that converts, and we build global commerce systems that retain customers—beyond one-off campaigns.

ABOUT

A team that combines trust-based content with strong execution.

Tatiana Baik (Tati, Tati en Corea)

Creator · Skincare & Lifestyle
  • Skincare-focused global audience with long-term engagement
  • Story-driven content that feels like a recommendation—not an ad
  • Campaign direction designed for content → conversion → retention
  • Spanish-speaking audience communication (LATAM / ES / U.S. / global)

Seungwon Jeong

Operations · Partnerships
  • Owns collaboration planning, contracts, schedules, and deliverables
  • Builds deal structures and partner communication that scales
  • PM mindset: goals, metrics, risks—managed end-to-end
  • Leads marketing & operations for www.tatiencorea.com
Our Principle

Make it feel like a recommendation

We prioritize long-term trust over short-term hype, designing content where the product’s strengths land naturally.

Execution

Details create outcomes

From tone and scene flow to hooks and CTA—production quality shapes performance.

Long Term

Partnerships that compound

We build momentum that remains after the upload—assets, repeat demand, and retention.

WHAT WE DO

Two core businesses, and what comes next.

01 · Brand Growth

We help strong products scale

Many brands have great products, but growth stalls when content, positioning, or execution breaks down. ESTAR combines creator trust and operational execution to move brands to the next stage.

Content Strategy Storytelling, hooks, scene direction, cross-platform execution
Growth Execution Campaign ops, creative testing, performance iteration
Brand Assets Beyond virality—build lasting brand equity
Global Expansion Localization for international audiences and conversion flow
02 · Global Commerce

A global K-Beauty store for Tati’s audience

www.tatiencorea.com is built for Spanish-speaking audiences worldwide—designed to be a trusted shopping experience where “why it works” is explained, not just sold.

Curated Selection Products Tati has personally used and can confidently explain
Trust-first Authenticity-first sourcing to reduce dupes and grey-market risk
Global Shipping Optimized delivery experience from checkout to doorstep
Content → Commerce A seamless path from content discovery to purchase

PARTNERS

We collaborate with brands that care about product truth and long-term growth.

Ideal Partners

Brands with strong products

Brands with strong product fundamentals that need scalable communication and growth execution.

How we work

Clear briefs, fast execution

Clear briefs, fast execution, and alignment on what success looks like.

Outcome

Not a post—an ongoing flow

We design a flow that continues after launch—brand assets and retention.

CONTACT

We welcome inquiries for partnerships, brand growth, and global commerce.

Contact Info

Email is the fastest way to reach us:
neo@estarhq.com

Company: ESTAR Co., Ltd.
Address: Na-324, 135 Misagangbyeonhangang-ro, Hanam-si, Gyeonggi-do, Republic of Korea

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